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Text styling

The presentation system uses system fonts. The default font is Helvetica Neue. The default monospace font is Menlo in Keynote and Roboto Mono in Google Slides.

Font sizing

TypeKeynoteGoogle Slides
H110040
H27230
H36424
H45618
Body4816

Monospace fonts

Monospace fonts are used for quote attributions, code, and eyebrow text.

Example: Type pairings. Eyebrow text is a descriptive keyword or phrase placed above the main headline

Highlighting

Highlighting is great for indicating important points that you'd like your audience to remember from a statement or quote. In Primer Presentations, highlights are represented by altering the color of the text.

Usage guidelines:

  • Avoid multiple highlights. Highlights should be used sparingly to only highlight key words or phrases on the slide. Too many highlights will confuse your audience about what the most important take away should be.
  • Emphasis over decoration Remember that when you're highlighting text you're telling the audience, "This is important". Be sure to ask yourself if the highlight is necessary to add emphasis to your talking point.
Do

Highlight important points that your audience should pay attention to

Don't

Don't use too many highlights

All highlight colors come from the Primer color system. We've supplied a list of recommended highlight colors below.

BackgroundHighlightHex value
Blackyellow-400#ffdf5d
Blackblue-400#2188ff
Blackred-400#ea4a5a
Whiteblue-600#005cc5
Whitered-500#d73a49
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Last edited by ashygee on December 16, 2020